Volvo Tokyo
AR Experience
Volvo Tokyo
Showroom
Volvo Tokyo
Showroom
Volvo Tokyo
Showroom
Volvo Tokyo
Showroom
Experience Design for Volvo's newly launched Aoyama showroom in the heart of Tokyo.
To appeal to Japanese Gen Z and Millenials Volvo had us rethink the concept of a showroom.
We have created an engaging experience for young Japanese digital nomads who don't actually consider car ownership anymore.
With the help of AR the user can immerse themselves in a whole new world finding out more about Volvo's commitment to sustainability.
To appeal to Japanese Gen Z and Millenials Volvo had us rethink the concept of a showroom.
We have created an engaging experience for young Japanese digital nomads who don't actually consider car ownership anymore.
With the help of AR the user can immerse themselves in a whole new world finding out more about Volvo's commitment to sustainability.
To appeal to Japanese Gen Z and Millenials Volvo had us rethink the concept of a showroom.
We have created an engaging experience for young Japanese digital nomads who don't actually consider car ownership anymore.
With the help of AR the user can immerse themselves in a whole new world finding out more about Volvo's commitment to sustainability.
To appeal to Japanese Gen Z and Millenials Volvo had us rethink the concept of a showroom.
We have created an engaging experience for young Japanese digital nomads who don't actually consider car ownership anymore.
With the help of AR the user can immerse themselves in a whole new world finding out more about Volvo's commitment to sustainability.
To appeal to Japanese Gen Z and Millenials Volvo had us rethink the concept of a showroom.
We have created an engaging experience for young Japanese digital nomads who don't actually consider car ownership anymore.
With the help of AR the user can immerse themselves in a whole new world finding out more about Volvo's commitment to sustainability.
Agency: AKQA
Client: Volvo
My role: Associate Design Director (Experience)
Photography: Aurelia Albrecht
Agency: AKQA
Client: Volvo
My role: Associate Design Director (Experience)
Photography: Aurelia Albrecht
Agency: AKQA
Client: Volvo
My role: Associate Design Director (Experience)
Photography: Aurelia Albrecht
Agency: AKQA
Client: Volvo
My role: Associate Design Director (Experience)
Photography: Aurelia Albrecht
Agency: AKQA
Client: Volvo
My role: Associate Design Director (Experience)
Photography: Aurelia Albrecht
The user scans the markers all over the showroom to start multiple AR Experiences. With the help of a virtual map of the showroom the user can navigate in space.
I was responsible for concept design, wireframing, UX & UI design, prototyping and testing in the studio. Working together closely with developers and 3D artists.
The user scans the markers all over the showroom to start multiple AR Experiences. With the help of a virtual map of the showroom the user can navigate in space.
I was responsible for concept design, wireframing, UX & UI design, prototyping and testing in the studio. Working together closely with developers and 3D artists.
In a team of Industrial designers (frame designs) and engineers I was responsible for the graphics, color concepts, and detail design work.
The user scans the markers all over the showroom to start multiple AR Experiences. With the help of a virtual map of the showroom the user can navigate in space.
I was responsible for concept design, wireframing, UX & UI design, prototyping and testing in the studio. Working together closely with developers and 3D artists.
The user scans the markers all over the showroom to start multiple AR Experiences. With the help of a virtual map of the showroom the user can navigate in space.
I was responsible for concept design, wireframing, UX & UI design, prototyping and testing in the studio. Working together closely with developers and 3D artists.
The project team consisted of members of AKQA Copenhagen, Tokyo, Berlin and Melbourne offices.
The project team consisted of members of AKQA Copenhagen, Tokyo, Berlin and Melbourne offices.
The project team consisted of members of AKQA Copenhagen, Tokyo, Berlin and Melbourne offices.
The project team consisted of members of AKQA Copenhagen, Tokyo, Berlin and Melbourne offices.
The project team consisted of members of AKQA Copenhagen, Tokyo, Berlin and Melbourne offices.
New Business
Get in touch
+818084408291
New Business
Get in touch
+818084408291
New Business
+818084408291
New Business
+818084408291
New Business
+818084408291
Created
Aurelia Albrecht
Tokyo 2025
Created
Aurelia Albrecht
Tokyo 2025
Created
Aurelia Albrecht
Tokyo 2025
Created
Aurelia Albrecht
Tokyo 2025
Created
Aurelia Albrecht
Tokyo 2025